Change is afoot for Netflix subscribers who pay through Apple iTunes. The streaming giant recently announced that it will no longer accept this method of payment, requiring affected users to switch to direct billing through Netflix itself.
This move primarily impacts longtime members who signed up for the basic plan using iTunes before late 2018. These individuals will now have several options:
- Switch to direct payment: This involves providing their credit card or debit card information directly to Netflix. However, it’s important to note that the basic plan price might differ depending on their region.
- Opt for the ad-supported tier: Netflix offers a cheaper plan that includes commercials. This option might be appealing to those looking to keep their costs down.
- Cancel their subscription: If neither of the above options suit their needs, users can choose to end their Netflix subscription altogether.
This change comes amidst a broader shift in the streaming landscape. Netflix, for instance, recently discontinued its lowest-cost, ad-free tier in various markets, including parts of the United States, Canada, and the United Kingdom. Additionally, Amazon and Disney+ have implemented changes to their own plans, including introducing ad-supported tiers and cracking down on password sharing, respectively.
With these developments, it’s clear that streaming services are adapting to evolving consumer preferences and market dynamics. While these changes might require some adjustments from users, they also present opportunities for exploration and potentially cost-saving options.
